Learn about Technogym’s Pure Strength line, a top-tier plate-loaded gym equipment range arriving in 2025 at Affinity Fitness, designed for maximum performance and durability.

We're upgrading your strength training experience with Technogym’s Pure Strength line, arriving at Affinity Fitness in 2025! Designed for serious lifters and athletes, this plate-loaded equipment is built for maximum muscle performance, safety, and durability.

Trusted by Champions – Developed over 30 years and tested in 8 Olympic Games.
Built to Last – Each machine has been tested for over 54 million cycles.
Smart & Ergonomic – Features like Visual Flags for correct positioning and padded handgrips ensure comfort and stability.
Tech-Enabled Training – NFC and QR codes help track progress and keep workouts engaging.

What’s Coming in Winter 2025?

Technogym Pure Strength Chest Press — Chest Press

Technogym Pure Strength Shoulder Press — Shoulder Press

Technogym Pure Strength Lat Pulldown — Lat Pulldown

Technogym Pure Strength T Bar Row — T Bar Row Pure

Technogym Pure StrengthAdjustable Bench Pure — Adjustable Bench Pure

Technogym Pure Strength Olympic Incline Bench Pure — Olympic Incline Bench Pure

Technogym Pure Strength Horizontal Bench — Horizontal Bench

Coming Winter 2025: Technogym Pure Strength

What’s Coming in Winter 2025?

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