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Coming Winter 2025: Technogym Pure Strength

1 min read

Technogym Pure Strength

We're upgrading your strength training experience with Technogym’s Pure Strength line, arriving at Affinity Fitness in 2025! Designed for serious lifters and athletes, this plate-loaded equipment is built for maximum muscle performance, safety, and durability.

  • Trusted by Champions – Developed over 30 years and tested in 8 Olympic Games.

  • Built to Last – Each machine has been tested for over 54 million cycles.

  • Smart & Ergonomic – Features like Visual Flags for correct positioning and padded handgrips ensure comfort and stability.

  • Tech-Enabled Training – NFC and QR codes help track progress and keep workouts engaging.


What’s Coming in Winter 2025?

Technogym Pure Strength Chest Press
Chest Press





Technogym Pure Strength Shoulder Press
Shoulder Press









Technogym Pure Strength Lat Pulldown
Lat Pulldown


Technogym Pure Strength T Bar Row
T Bar Row Pure

Technogym Pure StrengthAdjustable Bench Pure
Adjustable Bench Pure


Technogym Pure Strength Olympic Incline Bench Pure
Olympic Incline Bench Pure



































Technogym Pure Strength Horizontal Bench
Horizontal Bench

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