
We're upgrading your strength training experience with Technogym’s Pure Strength line, arriving at Affinity Fitness in 2025! Designed for serious lifters and athletes, this plate-loaded equipment is built for maximum muscle performance, safety, and durability.
Trusted by Champions – Developed over 30 years and tested in 8 Olympic Games.
Built to Last – Each machine has been tested for over 54 million cycles.
Smart & Ergonomic – Features like Visual Flags for correct positioning and padded handgrips ensure comfort and stability.
Tech-Enabled Training – NFC and QR codes help track progress and keep workouts engaging.
What’s Coming in Winter 2025?






